How Dell Managed $1 Billion in Global Marketing Spend

This case study discusses how Dell, a global computer manufacturer and retailer, uses a powerful Marketing Resource Management solution to optimize internal asset reviews and campaign development process. Discover how one of the world's most successful hardware company used marketing operations software to:

• Plan and manage $1 billion in global marketing spend 
• Increase process efficiencies across the marketing organization
• Reduce unexpected costs and optimize spend through flexible, real-time budget tracking