5 Tips to Engage Your Customers with Event-based Marketing

Read this paper to learn practical strategies utilizing the latest event-based marketing technology to engage customers with the right message, at the right time, over the right channel. These techniques will help enable you to:

• Improve customer experience, response rates and marketing results
• Detect and react quickly to trends in sales or satisfaction
• Seize opportunities for cross-sell, retention and stronger relationships
• Map your customer journey across touchpoints