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What's the impact of ineffective content on sales and marketing? After surveying over 300 sales and marketers, Demand Metric found that high alignment around marketing content between sales and marketing means that content will meet needs of sales 81% of the time, compared to 35% of the time when there is poor alignment.
So, how do you reach alignment? The report found that marketing teams that receive regular feedback from sales on content effectiveness see a 31% increase in content usage. Furthermore, having the right content, available in context leads to an increase of 44% on marketing content ROI.
Download the full report today to read about these and other key findings.