Effective B2B Marketing Content That Will Lead to Sales Growth

Learn how you can create effective marketing content that drives sales and increases revenue.  Did you know that B2B marketing organizations are now spending up to 25% of their budget on the development, delivery and promotion of content to drive business?

Unfortunately, according to a Forbes study, 50% of B2B executives view this content as ineffective and regard their inability to create enough effective content as their biggest content challenge. Throughout the course of this eBook, we'll discuss how you can alleviate this content struggle to optimize marketing spends and increase sales productivity and revenue by improving content creation, distribution and tracking strategies.