B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends-North America

We have good news to report! B2B content marketers in North America are making strides: 42% consider themselves effective, up from 36% last year.

Even though we've made great strides, the industry is clearly still in the early adoption phase. However, some marketers are seeing substantial success. Read on to find out what a best-in-class content marketer does differently and delve into many other findings as well.