Five Key Capabilities Your CMS Should Offer

Your CMS (Customer Management System) should offer:

• A single view of the customer
• Real-time positioning and targeting
• Multichannel support
• An easy-to-use interface
• Desgin flexibility

But if it doesn't then you need to think of your enterprise CMS as more than a tool for adding web pages.

A CMS is complex to evaluate as it has a number of different functions but this white paper will help you to focus on five key things to consider when evaluating your CMS solution.