An Upgrade for the Ad Industry: Clickstream-Based Campaign Optimization

Clickstream-based campaign optimization provides a major upgrade to how ad industry players optimize their ad campaigns. You can read all about why and how clickstream-based campaign optimization works here.

Every company that runs digital campaigns can benefit from clickstream-based campaign optimization including publishers, advertisers, and demand-side platforms. This is mainly due to the fact that clickstream-based campaign optimization lets any company check on the online KPIs of any other company. As a result, you no longer need to be in control of conversion tracking in order to do campaign optimization grounded in meaningful metrics like conversions and purchases.