Content for All: How to Make Web Content More Accessible

Creating a positive user experience is a great way to promote user engagement, conversions, and brand loyalty. Optimizing your site’s design and content so users can easily access and consume information starts by placing the user at the center of design. This guide explains how to make your website more accessible—and the impact of doing so. We’ve also included helpful resources that provide even more information on usability and accessibility to help you get started.

 This white paper explains:

• The fundamentals of accessibility
• Six easy ways to make your site more accessible
• Advanced tips for web accessibility
• Tips for regular maintenance and review