Ebook: How to Reach International Markets

International retail sales are expected to increase by 5.5% to $28.3 trillion by 2018. launching an international site can take up valuable time and resources, and missteps can be costly. From web page layout, to word definitions and cultural preferences, countries have widely varying practices and unique online user behaviors. How efficiently you manage changes in culture, language, customs, currency, tax, and laws can make the difference between success and failure. POWER YOUR BUSINESS TO EXPAND RAPIDLY INTO FOREIGN MARKETS: Think Local and Flexible to Act Global Communicate in Other Cultures Design a Flexible and Scalable Global Process Efficiently Manage Multiple International Sites