Analytics Accelerates Into the Mainstream

In early 2017, Dun & Bradstreet and Forbes Insights surveyed more than 300 executives across a broad range of industries. Our study examined the trends in analytics, the usage of data in multiple departments, and the need for investment in the future. To say I was excited when I saw the results would be an understatement. Within this report, you will see how analytics has truly entered the mainstream. However, much more diligence and discipline is required to stay competitive.