Location Intelligence – How Marketers Can Adapt to the Evolving Privacy and Data Landscape

Marketers are using more location data than ever, but consumer privacy concerns and an evolving regulatory landscape have raised new challenges. There is a need for more consideration and transparency about collecting and using geolocation.

Watch this webinar to learn about:

• The various ways marketers are using location data today
• How consumers feel about location sharing
• How new government regulations may impact data collection

Besides the two eMarketer Analyst, Hervé Utheza, Head of Media, Advertising & Telco at HERE Technologies joins the conversation and gives valuable insight on how to improve campaign performance through real world geometry.