Seven Deadly Sins of Social Media Marketing

Marketers want to create positive engagement, but a tone-deaf tweet or half-baked idea can burn a brand’s reputation in an instant.

Remember the video with Kendall Jenner handing out Pepsi at a protest? It’s one of the best examples of how sideways a well-meaning campaign can get. That said, spectacular fails are relatively rare and rarely as destructive as the 7 Deadly Sins of Social Media Marketing.

This guide gives you insights on how to avoid the 7 deadly sins of social media and keep yourself out of trouble.

Included in this guide:

• The unfocused audience, inadequate video and unclear direction
• Slow response and inaccessible assets
• Inconsistent visuals and lackluster creativity