The 2020 Google Ads Guide for Brands

To stay ahead of the competition in 2020, smart brands will need to get more sophisticated with their Google Ads strategy, which calls for adapting to both new platform tools as well as changing consumer behaviors across Search and Shopping. In this guide, our experts share the strategies and tips brands can use to test, learn, and optimize the latest of what Google has to offerto see the greatest performance impact in 2020.

In this comprehensive guide, you will learn from Tinuiti’s expert Search, Shopping, and Display strategist on:

• Five trends that will impact 2020 Google Ad peformance
• What to test and optimize for 2020
• Final takeaways for success