A Step-by-Step Guide to Defining and Measuring the Account Journey

The Account Journey is a helpful yardstick in measuring the success of Account-Based Sales and Marketing. The idea is pretty simple: as an organization, you must define the process and steps by which prospect accounts become customers.

Every organization has different approaches to the way they market and sell — and being able to configure the yardstick in a way that makes sense to your organization is a key requirement to make it successful.

In this step-by-step guide, we'll cover: 

• What is the Account Journey?
• The Building Blocks of Engagio’s Account Journey
• Engagio’s “Starter” Account Journey
• Engagio “Expanded” Account Journey
• More Journey Examples From Our Customers
• Journey Analytics
• Journey Dashboard
• Account Journey Multi-Touch Attribution