A CDO’s Guide to Customer Intelligence

Sweeping digital strategies have transformed marketing and are helping businesses improve customer experience. Customers now actively select companies based on how well the company anticipates their wants and needs and delivers personalized experiences tailored to their interests.

Ultimately, it’s often the Chief Data Officer (CDO) who must lead the efforts that prioritize data management investments and introduce new capabilities to fuel digital transformation, including:

• How to position your customer intelligence initiatives for success
• Understanding the evolving demands on customer data
• The four components of customer intelligence
• The need to build flexible architectures
• Getting buy-in from key stakeholders

CDOs recognize how data drives innovation, analytics, and new opportunities. Download your copy of “A CDO’s Guide to Customer Intelligence” and discover how you can unleash the value of your data to fuel the next best experiences for your customers today.