Get the help you need when choosing a CDP
In order to understand customer needs and behaviors and to engage with them where and when they want to be, businesses of all sizes need to be able to centrally manage customer data from every touchpoint.
Since much of that customer data is currently siloed and not actionable, finding the right data management solution is critical to business success.
With the CDP market still in an emergent state, there can be significant overlap and substantial differences between platforms currently categorized as “CDPs.”
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