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64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success.
The digital age has brought about an increased investment in data quality solutions. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.
Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations.
This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI in the following ways:
- Understanding the true cost of bad (and good) data
- How data impacts your organization as a whole
- The best ways to learn how to achieve clean, consistent data