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Because less than 2% of today’s cold calls result in a meeting.
In recent years, cold calling has become synonymous with rejection and failure. What was once centric to overall sales success is now becoming obsolete in a number of B2B organizations. In fact, less than 2% of today’s cold calls actually result in a meeting, and 63% of sales professionals say it’s what they dislike most about their job. For many, regardless of experience, the dreaded cold call is becoming more of a pain point than a productivity tool.
Too often, sales reps are wasting time with unproductive prospecting practices and failed attempts to bypass gatekeepers. Fortunately, there are a number of ways in which sales reps can overcome these obstacles and generate more success from their cold calling efforts.