From ASICS to Unilever: The Key to eCommerce Success

The global eCommerce market is expected to reach $4 trillion by 2020. Online shoppers that receive a compelling customer experience not only spend 140% more than their counterparts, but their digital interactions with brands can also influence what they spend in stores. eCommerce is now an extension of every store’s brand. The current IT integration landscape, however, is not built for a robust eCommerce strategy.