The New Customer Engagement Model

How to Transform Customer Relationships and Drive Growth in the Privacy-First Era

Companies find themselves in a new era in which consumer privacy laws like General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) are at the forefront. In response to these regulations, browsers like Safari, Chrome, and Firefox are eliminating the use of third-party cookies for tracking purposes.

These changes only compound existing customer engagement challenges, yet legacy processes and technologies are not designed to keep up.

It’s time for companies to adopt a new customer engagement model — or risk being left behind. In this eBook, you’ll discover what you and your organization must do to thrive in the increasingly privacy-conscious consumer landscape, including:

• The downsides of legacy technologies and why they fail to manage individual consent and rights requests across channels
• How to modernize your tech stack for a privacy-first future
• Why ‘identity’ is the core of the new customer engagement model
• How to incorporate authentication, consent, and value exchange into your customer experience