Digiday Microreport 1: The Publisher’s Guide to Customer Lifetime Value Report

We are living in a subscription-first world powered by an e-commerce and online content consumption surge. From the written word to the streaming video and audio experience, managing the entire subscriber journey has never been more critical

In this tactical guide for managing the subscriber lifecycle, Salesforce and Digiday look at the key aspects of the subscriber experience, unpacking essential tactics for each step, approaches media companies can take to streamline their subscriber journeys and maximize customer lifetime value.