A Business Case for Customer Data Management

A practical guide to getting buy-in for a 360-degree customer view to fuel great customer experiences

If you’re reading this, you’ve already arrived at a couple of realizations:
 

• Customer experience is where business growth will flounder or flourish
• Delivering great customer experiences calls for stitching together fragments of customer data

You’ve also discovered that connecting information from every interaction a customer has with your brand–across channels, lines of business, employees, and departments–helps you to grow your trusted customer profiles. And that delivering a next-generation, 360-degree customer view to your business teams helps them improve the customer experience at every opportunity. Your competitors have also made these discoveries.