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Consumers are overwhelmed with the amount of advertising they are exposed to daily. SMS messages, however, are delivered to your customers in a medium they prefer, allowing you to ensure your message cuts through the clutter. Mobile marketing’s reach and immediacy are unequaled by other marketing channels. The average mobile campaign does significantly better than the average online campaign in ad awareness. SMS messaging can provide immediate communication with your customers for alerts, reminders, coupons, and much more. Deploying an SMS strategy can bring with it a number of challenges, however. This white paper will help you understand and overcome the common hurdles you can encounter when implementing an SMS mobile marketing strategy, and explains what to look for when seeking a provider and assessing your own needs.