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As the COVID-19 crisis continues, airline loyalty programs have become a survival lifeline for airlines. Airlines can harness the power of loyalty programs to generate non-travel related revenue and retain cash by maintaining meaningful engagement through non-air activities and demonstrating compassion for their customers' circumstances.
There are strategies airlines can act upon to keep their brands top of mind for loyal customers and enhance the appeal of loyalty programs and benefits now and in the future. At IBS Software, we’ve identified three phases of an imminent COVID-19 recovery period and the opportunities that sophisticated digital technologies present to anticipate traveler behavior and needs that can help loyalty programs evolve to capitalize on a new type of travel economy.
In this e-book, you will learn about:
- Three phases of the imminent COVID-19 recovery period
- Five Essential Initiatives When Evolving Your Loyalty Program
- Technology Enablers for building more resilient and agile operational models for loyalty programs
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