A Smarter Process Approach to Accelerating Customer Engagements with Mobile and Social

The Smarter Process platform is IBM’s solution for reinventing business operations in a way that infuses every process with intelligence and expertise to deliver greater customer centricity, which in turn fuels top-line growth. It incorporates Business Process Management, Case Management, Operational Decision Management and Process Analytics, along with Process Discovery and Design with an objective of ensuring that customers find it easy to do business and that every interaction includes positive touch points.

Within the context of this new imperative, accessing cloud efficiencies, leveraging mobile for greater engagement, mining big data for insights, and enhancing customer relationships via social media, are proving to be critical and interrelated strategies.