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If your demand gen campaigns are filling the funnel with mediocre leads, your strategy may be missing a key element: intent data.
This step-by-step guide shows you how to successfully launch an intent-driven 3rd-party demand gen campaign—and drive the most impact with your investment.
Learn how to:
- Use intent data to scale campaign results with precise account targeting
- Align content assets according to prospects’ interests and buyer journey stages
- Apply intent signal learnings to select the right follow-up tactics and messages