Accelerate Pipeline & Revenue Growth With Intent Data

If your demand gen campaigns are filling the funnel with mediocre leads, your strategy may be missing a key element: intent data. 

This step-by-step guide shows you how to successfully launch an intent-driven 3rd-party demand gen campaign—and drive the most impact with your investment.

Learn how to:

• Use intent data to scale campaign results with precise account targeting
• Align content assets according to prospects’ interests and buyer journey stages
• Apply intent signal learnings to select the right follow-up tactics and messages