Activating Intent: How B2B Organizations Are Maximizing Intent Data’s Value

Intent data among B2B marketing and sales organizations is booming—90% of companies already use intent data or plan to. 

 

This jam-packed guide reveals key intent data survey findings, conducted in partnership with Ascend2, to help you better understand the intent landscape among B2B organizations. It also provides actionable steps on how to maximize intent data's value so that you can get the most out of your investment.