AI and Customer Analytics

A Guide for Marketers

The era of artificial intelligence and predictive marketing has arrived.

As marketing has become increasingly data-driven over the last 20 years, the tools required to analyze data and make it actionable have also become increasingly sophisticated — especially those tools leveraging machine learning.

Machine learning can have a profound impact on customer experience across every step of the customer journey.

To help marketers harness the power of machine learning, this e-book will provide:

• An overview of three high-level problems machine learning can address
• Specific use cases of applying machine learning to marketing
• Recommendations for how marketers can take advantage of machine learning, including data management and marketing tools