Aligning Multi-Channel Service to Customer Preferences

Customers have always had high expectations, but now they’re also more technologically adept. Aligning your service strategy with customer preferences has never been more critical.

‘It is vital for organizations to recognize the opportunity to better meet the needs and preferences of customers in terms of contact methods.’

This white paper from Fifth Quadrant outlines 4 key insights that will help you align your organization’s multi-channel service strategy with your customers’ contact preferences.