Big Data is still in its early stages of life; to get to the next stage, its integration with core enterprise technologies needs to get better. Chief among the enterprise environments with which Big Data must integrate is the developer ecosystem.
There are a number of reasons for this: in the Big Data era, the task of data transformation is falling increasingly to developers; in the world of Hadoop there is no database administrator per se, putting more burden on developers; and since Big Data tools themselves have relatively low usability, it's up to developers to embed Big Data functionality in their applications and carry these capabilities the last mile, to the business user. It's time for business applications to include Big Data functionality, and it's time for developers to get on the Big Data train.