Build a Better Customer 360

Much has been said and written about a Customer 360, and there are a lot of opinions of what it is and what it is not, so let’s start with a simple definition.

A Customer 360 is a complete picture of each customer—it provides insight into everything a customer believes a banking organization should know about them. But today’s Customer 360 is not just the description of a view—it’s a strategic deliverable in and of itself that enables an organization to act upon the resulting insights to engage with customers, create offers and new products, build a strategy, and inform next best action.