Business Analytics: IBM Customer Profitability Analytics Solution

In this Solution Brief, we explain how the IBM Customer Profitability Analytics Solution supports your critical efforts to increase share of wallet, outmaneuver your competition and maximize the profitability of each customer. You'll learn how this comprehensive solution will enable your organization to:

• Calculate and monitor the profitability of each customer
• Provide an integrated view of profitability for key dimensions such as product, line of business, customer and geography
• Enable real-time “what if” profitability scenario analytics
• Predict customer lifetime value
• Perform profitability forecasting and planning
• Get a holistic, 360 degree view of each customer