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Committing to One Philosophy
M&C Saatchi was formed in 1995 by brothers Maurice and Charles Saatchi. It has quickly grown to become the largest independent advertising agency in the world with over 2,000 employees and more than 20 offices spread across the globe including Cape Town, London, New York, Los Angeles, Singapore, Stockholm, and Sydney. Believing its corporate philosophy of “Brutal Simplicity of Thought” and that “It’s easier to complicate than simplify,” M&C Saatchi has successfully produced campaigns for Adidas, Coca Cola, Etihad Airways, Flora, Land Rover, Virgin Holidays, and more.
Developing campaigns for such high profile clients, it is crucial for M&C Saatchi to have the latest technology that can provide flexibility, security, and usability, allowing the company to not only grow its business but its clients’ businesses as well. Being spread across the globe and in different time zones, collaborating on projects needed to be “brutally simple” so M&C Saatchi could stay focused on delivering award-winning marketing services to a variety of industries.