Running an IT backend that is secure, scalable and well-managed is resource draining for any enterprise. Challenger, Singapore’s largest IT retailer, took a more pragmatic route by transforming on a Online to Offline (O2O) model. For the journey, it partnered with Rackspace to accelerate the value of its AWS cloud migration, by tapping its proven AWS expertise, strong managed services portfolio, and familiarity with local regulatory compliance and cloud security demands