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How consumers are reacting to COVID-19
The COVID-19 pandemic is a historic disruption that’s affecting how we live every day—and consumers are split about how long that will continue.
Gen X had the highest number of responses for lasting a few months, while the silent generation had the highest number of responses for the fall or longer.
Even though half of the consumers are hopeful life will return to normal in a few months, it’s still changing how they spend.
This economic uncertainty leaves marketers with a lot of questions—particularly in the CPG, retail, restaurant, and travel industries. To understand how consumers are feeling, we went straight to the source to ask them about recovery.