Demand planning is vitally important to the profitability of retail, consumer goods and manufacturing organizations. Getting it right, or getting it wrong, can have a huge impact on customer perceptions of your brand, particularly in the age of instant gratification.
The ideal future state is one in which demand planners use predictive, AI-driven demand planning and they’re empowered to deal with whatever happens next, even the unknown.
In this state, demand planners bring more value to the business through:
- Automated, accurate, fast forecasting activity.
- Process improvements and collaboration across the organization, customers and consumers, powered by more advanced analytical capabilities.
- Data scientists work alongside demand planners, helping them to extract more insight and therefore more decision-making value from predictive analytics models.
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