Creating customer obsession with personalization

Between massive economic and societal disruption, third-party cookie deprecation, disparate marketing channels and fragmented identity, our jobs as marketers have become even more complicated. But there's a path forward. To stand out and connect with your shoppers you have to be truly customer obsessed and take personalization to the next level.

Moderated by Forrester's Shar VanBoskirk, this panel features Stephanie Meltzer-Paul, SVP of Digital Experience at Inspire Brands, Marc Sheinkin, Senior Director of Member & Guest Communications at Marriott International, and Will Stacy IV, EVP and Chief Marketing & Digital Officer at GM Financial.

Key takeaways include:

• Why connected identity is the foundation of personalization

• Why true personalization is difficult to achieve, but drives more meaningful connections with better ROMI

•The importance of creating a consistent, individualized experience across digital channels (paid & owned)