Customer Data Platform: Beyond Marketing

Leveraging Your Customer Data Platform for Enterprise-Wide Value

“CDP Beyond Marketing,” a white paper written by the Customer Data Platform Institute and sponsored by Informatica, explains how to leverage customer data to support and generate value in every aspect of your business, from R&D to privacy. You will learn about:

• Key use cases for customer data across marketing, service, sales and more
• The technology necessary to execute on these use cases
• The five core capabilities of a CDP