Customer Validation in 20 Minutes

Today's technology is getting more and more complex, and it's moving from the lab to homes and offices faster than ever. Increasing competition, expanding markets, and a growing expectation for seamlessness mean IoT and SaaS companies alike are looking for a thorough but fast-paced means to validate the quality of their products and releases.

This e-book gives a straight-forward introduction to Customer Validation — the modern framework for beta testing. It anchors the four key components of traditional beta (people, products, environment, and time frame) around the needs of present-day product development. This includes: establishing the building blocks for thoroughly testing interoperability, creating accurate user scenarios, carving out channels for direct customer interaction, and identifying solutions that will delight your audience.