Marketing & Sales
Technology
Workplace & HR
Business & Finance
Keystone Research, a global economics and data-driven strategy consulting firm, interviewed senior IT and business decision makers at over three hundred businesses to uncover the relationship between Data & Analytics technologies and business performance. This research shows that companies who have developed the most sophisticated Data & Analytics platforms and apply these capabilities as a regular part of their business enjoy operating margins that are eight percentage points higher than lagging organizations. This translates to $100 million in operating profits on average for the more advanced companies in the sample controlling for factors such as company size and industry vertical.
Read the whitepaper to understand:
- What companies are actually doing with their data and their data platform across Operational Databases, Enterprise Data Warehousing, Enterprise Data Lake, Business Intelligence, Advanced Analytics, and Cloud Computing Infrastructure
- How businesses in traditional industries like manufacturing, consumer packaged goods, financial services, and retail are extracting concrete business value from their data
- The four maturity quartile levels uncovered by Keystone: reactive, informative, predictive, and transformative and how enterprises in each quartile are using their data.
- Research-based guidance on to improve your own data platform