Decoding Tech Brands

This Report covers: 

1. Battling for recognition: Scaleup Tech Brands fail to stand out from the crowd
2. Keeping it functional: Scaleup Tech Brands make growth difficult by relying on function
3. Missing emotion: Scaleup Tech Brands exacerbate the issue by not maximising key brand assets to emotionally connect
4. Making it meaningful: Tech Brands at all stages of growth need to balance function and emotion to create meaningful relationships
5. What we can all learn: Tech branding actions to ignite growth