In a market where compute and storage resources can be bought on demand with a credit card, vendors of on-premises hardware are seeking to tip the scales in their favor with 'cloud-like' pricing models that eliminate the need to commit capital to new platforms. At Dell EMC World in May, Dell Financial Services (DFS) rolled out Cloud Flex for HCI (hyperconverged infrastructure), part of the company's push to evangelize the start-small-and-scale-up virtues of HCI technology. Cloud Flex lets customers acquire equipment on an all-opex basis, with no up-front product cost, steady monthly payments that reduce by up to 30% annually, and the ability to turn in equipment any time after 12 months without penalty. It’s part of a series of moves by Dell EMC meant to ease the financial risk of sticking with on-premises infrastructure in a cloud-enabled world