While the online storefront is the most visible component of the eCommerce experience, it's really just the tip of the iceberg from a technology perspective. A comprehensive eCommerce experience requires multiple complex integrations with several backend systems and a great deal of 3rd party technologies. As an eCommerce merchant, you have sophisticated fulfillment and merchandising needs. None of this even takes into account all of the 3rd party software applications you'll need to integrate, including product reviews, recommendations, shipping, tax calculations, payments, etc. All of these applications must be seamlessly integrated with the eCommerce platform, and be synced and available 24/7/365.
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