Econsultancy Report: Customer Experience Optimization

How do we make the shift from visit to visitor? In a nutshell, we must gather and integrate user-level data, then stitch together user profiles − leaving out no device, platform, or touch point. Therein lies the opportunity and the challenge of optimizing the customer experience. Econsultancy surveyed 600+ digital marketers and e-commerce professionals and found that a staggering 85% say they are unable to extract the full value from their data sources. And nearly two-thirds (62%) of respondents report feeling overwhelmed by the sheer volume of incoming data. Read the report to gain insights on the importance and benefits of customer experience optimization.