Enhancing Telcos’ Competitive Differentiation by Leveraging Customer Analytics

In its “Restoring Connections” paper based on research of telecommunications firms, IBM's top ranked Institute for Business Value identified actions CSPs can take to reset customer experience and build brand loyalty through innovative, compelling, personalized services based on deep customer insight. Join us as we discuss how to leverage network and subscriber data to create unique customer profiles, personalize engagement, and improve marketing offers.