The world today revolves around the web. Virtually every aspect of our personal and business lives has an online component designed to make things more convenient and efficient. These interactions are based on trust. Extended Validation SSL certificates help to provide that level of trust to customers. Eight out of ten survey respondents indicated that the green address bar influences their perception of a brand or company—with more than 50 percent stating that it has a significant influence. This report dives into additional metrics that highlight the benefits of EV SSL.