Executive Guide for Marketing: 3 Models for Digital Transformation

A recent survey, conducted by Earley Information Science, found that marketing organizations lack confidence in their data and don’t feel their content is good enough to adequately support the organization’s digital business initiatives.

Adapting to an ever-changing digital landscape is integral for business success today, and a quality digital transformation strategy relies on embracing change across an entire organization—not just the IT department.

This guide focuses on how marketing can leverage technology to align to the business strategy and explores three models that define a company's strategy.

Included in this guide:

• Steps needed to inspire digital ambition within your company, and how to align it with wider business strategy
• Three marketing models for defining how exactly digitization should align with wider company goals
• Practical tips on how marketers should approach and leverage technological change