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Your CMS (Customer Management System) should offer:
- A single view of the customer
- Real-time positioning and targeting
- Multichannel support
- An easy-to-use interface
- Desgin flexibility
But if it doesn't then you need to think of your enterprise CMS as more than a tool for adding web pages.
A CMS is complex to evaluate as it has a number of different functions but this white paper will help you to focus on five key things to consider when evaluating your CMS solution.