For modern and innovative businesses to grow and globalize, building and maintaining quality relationships with partners, suppliers, internal teams, investors and customers is essential. Cloud-based video conferencing services make it easy for just about anyone to spin up a trial in their department and get started. Having video conferencing in a tech stack owned and managed by IT can take the service from a department-specific meetings' feature to a game changer for the organization. Here are the top five reasons why businesses deploy video conferencing and why it's such a benefit to have IT involved in the decision process.